Beats is all about marketing with truth, everything it makes feels real and unforced. We created a mobile first platform in which brand inspiration, product information, and the Beats community come together.
Every Beats product has a story, and each story comes alive with in-depth information and cultural context.
Establishing a new design language & standards. The new creative direction is distinctively Beats: bold, streamlined, beautiful.
The design system embraces an open environment, pushing the content to hero status and the brand continually forward.
Bringing the emotion of the brand centerstage, creating a platform that embraces product-led storytelling as its strategic foundation.
Beats by Dre
Design Lead
R/GA
