The automotive car market is highly competitive and rapidly changing, we helped Mazda build digital experiences by asking car buyers what they truly want.
What rose to the top was the consumer desire for a simple experience, entirely relevant to them. What we heard them say was ’Simply know me’.
As Design Lead I helped the team establish design principles to drive rich interactive experiences throughout the platform.
It’s important that we create a strong narrative as you scroll down, this will inform the structure and pacing of content.
Bringing features to life, concepts and storyboards were created. These moments inspire and engage you to interact through each feature.
Creating an editorial look and feel whilst balancing curated photography and minimal UI interaction language embodies Mazda’s design principles.
Bringing features to life, concepts and storyboards were created. These moments inspire and engage you to interact through each feature.
Mazda
Design Lead
Syzygy
