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Samsung
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Samsung

Background

We gave Samsung a marketplace their customers will enjoy visiting again and again.

Through inspiring content and crafting a truly rich experience, consumers will always have the latest trending products at their fingertips from Samsung products to apps, TV & movies and music.

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Role

As the only Design Lead on this project I set the vision, design language and art-direction for the new mobile platform.

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Visual language

The use of the oval shape stems from the Samsung word mark which emphasises flexibilty and simplicity.

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  • Client

    Samsung

  • Role

    Design Director

  • Agency

    Digitas LBI

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